Ummm, I knew I had to have this mascara when I read the name…BETTER THAN SEX. My first thought was ” I highly doubt it!” Haha. Well this mascara is pretty darn amazing. It plumped and lengthened my lashes beyond belief. It is an intense deep dark black, which is exactly how I like my mascara. It’s smudge proof and doesn’t flake or smear in the slightest. It’s funny how when you read claims about a product and you don’t want to believe them. Maybe I’m a bit of a skeptic but on the other hand, that only impresses me ten times more when a product actually lives up to it’s claims. Well, BETTER THAN SEX? Not quite, but pretty darn close!