While I was at Saks Fifth Avenue the other day, I was encouraged by a woman representing a newer line called Ioma, to do a skincare analysis. They had a machine that you rest your chin on and it takes a few pictures. Minutes later it tells you all about the current condition of your skin. Although mine ranked good in the fine lines and wrinkles category, my hydration was seriously lacking. No surprise here as I have always had extremely dry skin. After the consultation, they give you a print out with photos of your skin and a list of suggested products. I must say I was quite impressed! The woman that helped me also had the most beautiful skin herself. She sent me on my way with a 7 day sample pack and told me she was sure I would be back to buy the full size bottle. The entire line is supported by 10 years of high-tech scientific research. Well, I did use the entire 7 day packet both day and night and my skin felt and looked amazing. My skin stayed well hydrated throughout the day and my wrinkles actually softened. Ioma’s Youthful Day/Night moisture Cream retails for $130 for 1oz. at select Saks Fifth Avenue stores and online. I think this line is promising and I definitely want to try more of their products in the future. Stay tuned.